When should you forgo developer-led PLG to win big?
In the first year building Constructor, I determined that the most popular go-to-market strategy at the time, known as product-led growth (PLG) would not work for us.
Writing on technology, team building and the future.
You'll find my long-form writing here. Mostly thoughts on technology and product building, with occasional writing on habits, training and assorted hobbies thrown in for good measure.
The focused pivot that unlocked Constructor's earliest growth
Moving Constructor from fragile early traction to breakout success required we execute numerous pivots like this.
Going founder mode for competitive intel
Or, how I ended up fêted with wine and cheese by our biggest competitor, watched their 3-year partner roadmap presentation and sat in a classroom full of their most frustrated users.
Mine testimonials to steal your competitors' marquee customers
Your competitors are neither as competent nor as effective as you imagine.
Sample from the edge to get the real story
Why the best CEOs bypass management layers to hear what’s really happening.
Never squander an announcement
Every announcement is a point of leverage to magnify the impact of your hard work.
The Craftsperson's Curse: Why experts overinvest in the wrong things
Experience can be a blessing and a curse. The craftsperson's curse captures one element of this tradeoff - read on.
What Nest’s Matt Rogers taught me about startups and the limits of experience
A happenstance conversation with the founder of Nest taught me about the limits of experience.
What’s next for me in 2023
Last week, I discussed my decision to move on from the company and team I helped build, then I shared what I’ve been up to since. Naturally, folks have reached out to ask: What’s next?
What I've been up to in the past year
What I've been up to for the last year of sabbatical - travel and adventure in 80 square feet!
How I decided to move on from Constructor
A few friends and former colleagues have reached out to ask what I’ve been up to, so I thought I’d fill folks in with changes in my career, how I decided on them and what I’ve been up to since. Read on!