When should you forgo developer-led PLG to win big?
In the first year building Constructor, I determined that the most popular go-to-market strategy at the time, known as product-led growth (PLG) would not work for us.
Product and company builder, investor, maker
Hi, I'm Arthur, a product & company builder living in SF.
I'm focused on finding my next big challenge to tackle. In that vein I'm on the lookout for an exceptional cofounder: Read my cofounder dating doc for more information.
Professionaly, I'm most proud of building Constructor.com into a leading eCommerce AI & ML search company, last valued at $600m.
You can read more about me in my about page. In brief, I love to learn new things, build products with brilliant people and seek out novel challenges in work and life!
Long-form thoughts
The focused pivot that unlocked Constructor's earliest growth
Moving Constructor from fragile early traction to breakout success required we execute numerous pivots like this.
Going founder mode for competitive intel
Or, how I ended up fêted with wine and cheese by our biggest competitor, watched their 3-year partner roadmap presentation and sat in a classroom full of their most frustrated users.
Mine testimonials to steal your competitors' marquee customers
Your competitors are neither as competent nor as effective as you imagine.